This talk that delves into the journey of Rokt's evolution in architecture as we built a web-scale real-time machine learning system. Discover how we harnessed the power of machine learning to drive business growth and success, and learn about the valuable lessons we learned along the way. You'll come away with a deeper understanding of the key factors that led to our success, and how you can leverage similar strategies to drive innovation in your own projects. This should be an exciting exploration of real-time machine learning architecture!