Snowflake have launched their Native Applications framework, and this has huge implications many parts of the industry. In light of this new model, this talk will discuss areas such as: Open source projects - With Snowflake-managed infrastructure, how can open source data product companies commercialise their offering? Product design - What does a data product look like? Instead of a complete end-to-end solution, can it be a component that users can mix in? Go-to-market strategy - Will the Snowflake marketplace take off as a distribution channel? If so, will developers be able to find customers more directly than via traditional means?